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"As a webmaster, it is important to develop a link strategy. Unless you have a massive brand with a reputation and following, it is unlikely that the masses will simply saturate your site with deep links. What are deep links? Simply put, deep links are direct links to various sub-pages on a website (example: domain.com/subpage.htm)
Search engines value websites that have numerous incoming links spread over a large number of pages within a domain . In other words, a website that has large number of incoming links to various pages within the website will generally rank better than a website that only has links to a single page."
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